The digital revolution has impacted every sector of life and using a digital solution for managing a business is the current trend. Big corporations and businesses are using custom software and web applications to promote business and enhance sales. For small businesses using CRM (Customer Relationship Management) software is ideal to manage business operations. CRM software is a cost-effective solution to streamline operations, improve customer satisfaction, and boost sales. Several ready-to-use CRM software for small business are available in the market.
In this informative article, gain insights into the 10 best CRM software for small business. However, before enlisting the best CRM software solutions, let’s have a quick look at the benefits of using CRM software for a small business.
Benefits of Using CRM Software for a Small Business
From customer streamlining operations to enhanced customer satisfaction, CRM software provides the following benefits.
Contact Management:
Helps in managing customer’s contacts such as storing and sorting, customers’ names, addresses, telephone numbers, and email addresses.
Sales Pipeline Management:
Identifying the movements of sales opportunities from your lead generation to closure.
Customer Support:
CRM software is ideal for responding to customers’ queries, grievances, and suggestions.
Marketing Automation:
Tasks such as email marketing, updating social media platforms with daily feeds as well as following up on leads.
Analytics:
CRM software offers knowledge of customer purchasing patterns, sales force productivity, and marketing efficiency.
Top Best CRM Software for Small Business
CRM software is considered the best tool to build stronger customer relationships, improve customer satisfaction, and increase sales. However, choosing the right software depends on specific needs and business requirements. Here are the top 10 CRM software available in the market.
HubSpot CRM is a leading software for small businesses available with a free plan. With an easy-to-use interface, the software has advanced marketing and sales features. This is a perfect digital solution for small businesses and startups.
Top Features of HubSpot CRM
Contact management: A comprehensive tool for arranging and preserving client data.
Deal management: Helps to monitor pipeline and sales prospects.
Email tracking: Proves beneficial for tracking emails by keeping tabs on clicks and opens.
Marketing automation: You can organize lead nurturing and email campaigns automatically.
Live Chat Support: Business owners can engage website visitors in real-time using live chat.
Analytics and reporting: Effective track trends and evaluate performance by using the best analysis tools.
Supports Taks Management: You can easily assign and monitor assignments to team members through task management.
Combining with additional tools: Link to calendars, email providers, and other resources.
Price:
For individuals and small teams:
Basic: Free
Marketing Hub Starter: Starts at $15/month/seat.
Starter Customer Platform: Starts at $15/month/seat.
This is the next best CRM software for managing small business operations. The software is available at an affordable price and involves a range of features with a focus on scalability.
Top Features of Zoho CRM
This CRM software is regarded for customer service, marketing automation, and sales automation services.
The software solution is a preferred choice of several top organizations because of enhanced scalability and adaptability.
Businesses can track performance and pinpoint weaker areas by utilizing the advanced analytics and reporting tools of Zoho CRM.
This software is easy to connect with other tools like email providers, calendars, and more.
Price:
Standard: ₹800/user/month.
Professional: ₹1,400/user/month.
Enterprise: ₹2,400/user/month.
Ultimate: ₹2,600/user/month.
3. Salesforce Essentials
Salesforce comes with strong integration capabilities, reliable support, and powerful features. This software is a robust tool for small businesses. The software solutions help streamline varied business operations and focus on business growth.
Top Features of Salesforce
This CRM software is considered the best tool for marketing, customer support, and sales automation.
Ideal for small businesses to enhance their sales process by utilizing strong integration capabilities and configurable dashboards.
The basic edition of this software provides access to email integration and follow-up reminders.
This CRM software is available in the market with ample options for integration and customization.
Pipedrive is best for sales-driven businesses with simple and effective features. The software is powered with excellent features like a visual sales pipeline, intuitive interface, and focus on sales productivity.
Top Features of Pipedrive
The software is best for small businesses as it involves automation tools and an easy-to-use interface.
This CRM software helps in closing organizing business and closing sales quickly.
Ensure sale evaluation and tracking by activity reminders and the transparent sales pipeline.
Pipedrive is easy to integrate with other tools and existing systems across platforms.
Choosing Freshworks CRM is advantageous for those companies that need fresh and AI-based solutions. The software is one of the most cost-effective strategies for reinventing business with the help of artificial intelligence and enhancing the value of customer support.
Top Features of Freshworks CRM
The multiple services provided by the software range from tracking sales opportunities as well as performance, to customer information management.
The software provides customized Freshworks for certain requirements of the business.
Other complex tools are lead scoring using artificial intelligence and customer sentiment analysis.
Price:
Freshmarketer :
Basic: Free/month, with 500 marketing contacts.
Enterprise: $15/month, with 500 marketing contacts.
Freesales Suite :
Growth: ₹749/user/month with 500 marketing contacts.
Pro: ₹3,239/user/month with 500 marketing contacts.
Enterprise: ₹4,899/user/month with 500 marketing contacts.
This is another best CRM software for small businesses to promote customer relations and enhance sales. The software is easy to integrate with Google Workspace, involves a clean interface, and focuses on simplicity.
Top Features of Copper CRM
This software is perfect for businesses that require a simple CRM with a focus on essential features.
With the email integration feature connecting with the email provider to track interactions is easy.
The software helps in tracking performance and predicting market trends.
Copper offers all basic CRM features including contact management, deal management, and analysis.
This is a CRM software with project management features and also comes with strong reporting tools. This software solution is ideal for businesses aiming for a digital tool for project management.
Top Features of Insightly
This software offers access to varied CRM tools for businesses handling customer service, sales automation, and project management.
It is easy to integrate with popular apps and has a user-friendly interface.
Offers a clear understanding of business operations with reporting and analytics features.
This CRM software is ideal for businesses that want a platform that is adaptable for managing their customer connections and projects. The software is powered by advanced features like a visual workflow builder, customizable dashboards, and collaboration features.
Top Features of Monday.com
The software offers a combination of CRM functions and project management capabilities.
This digital tool offers excellent integration with various processes, automation, and integration.
Helps to improve productivity with visual boards and teamwork features.
Price :
Basic: $12 seat /month. Standard: $17 seat /month. Pro: $28 seat /month. Enterprise: Need to contact team.
This is a basic CRM solution with a focus on contact management and a simple interface. The software is affordable and ideal for businesses in need of a simple CRM tool.
Top Features of Capsule CRM
A basic CRM that empowers a user to track customer relationships and sales pipelines.
It works well with mobile and desktop.
The user interface involves five groups including a dashboard, people and organizations, a sales pipeline, calendars, and tasks.
This CRM software is best for businesses focused on customer support and integration of tools. The software is powered by features including customer support, sales automation capabilities, and integration with Zendesk products.
Top Features of Zendesk Sell
The top features of this CRM software include sales email intelligence, a native dialer, various integrations, and APIs.
It can prove an effective tool for businesses looking to customize their sales pipelines.
Price :
Sell Team: US$ 19/month.
Sell Growth: US$55/month.
Suite Professional: US$115/month.
Suite Enterprise: US$169/month.
Conclusion In conclusion, small businesses can use the discussed best CRM software to transform their businesses and take advantage of digital tools. CRM software helps in customer contact management, promoting stronger relationships, automating sales processes, and email integration. CRM software solutions are perfect for tracking performance and analyzing market trends. Therefore, small businesses aiming to enhance sales and productivity can benefit from CRM software.
