These days, businesses left and right are looking for developers to help them design the next big app development pitch, so if this is your specialty, there’s sure to be plenty of work out there for you. However, in order to secure this work, you need to know how to make a convincing pitch.
In essence, an app development pitch should tell your client why they should work with you instead of someone else. To make your pitch as convincing as possible, there are some essential elements to include.
Read on to learn what these elements are and how you can use them effectively.
1. Physical Handouts
While a strong slide deck is vital to a successful pitch, it’s also important to bring physical printouts of key information that your listeners can refer to while listening to your presentation.
You can create these handouts by making PDF documents containing important information about your pitch, merging those PDFs and then printing them out.
App development pitches are typically fast-paced, so it’s easy for listeners to forget an important piece of information that you’ve mentioned. Printed handouts can help them remember key points.
They can even take these papers home with them after your pitch is done to help them make a more informed decision.
2. An Overview of Your Process
Any app development pitch should include an overview of your process and a sample timeline. These let your potential clients know exactly what they can expect should they decide to work with you.
Visually, you can represent your process as a roadmap that goes all the way from ideation to deployment and upkeep. Make sure that your timeline is realistic in order to manage your client’s expectations, and communicate to your client that changes might happen if you run into unforeseen roadblocks.
One of the smartest moves you can make is getting to know your potential investors first. Take some time to research what they’ve invested in before, the types of companies they work with and their overall vibe in the industry. Investors tend to have preferences, so finding ones who already have an interest in your space gives you a better shot at winning them over.
You can dig up a lot of this info online, at industry events, or through networking. Once you’ve got a good understanding of who you’re pitching to, tailor your pitch to highlight the things they care about most.
Giving potential clients an idea of your process will help them feel more comfortable working with you. A little prep work goes a long way in making sure your idea stands out!
3. Some Technical Details
Before a client decides to work with you, they’ll want to make sure that you’re an expert in your field. The best way to demonstrate this is by sharing some of the technical details of your app development process during a pitch.
Of course, don’t bombard your listeners with industry jargon: this will just bore them. Simply cover essentials such as the app development tools you use and your rationale for using them, the security features you plan to include and device compatibility.
Make sure to explain any jargon you use in layman’s terms and be ready to answer your listeners’ questions in a manner they’ll understand. The most effective pitches strike a balance between exuding authority while remaining comprehensible to a general audience.
4. Team Member Profiles
At the end of the day, an app development agency is only as good as the people who run it. While it’s all good talking about the technical advantages of your apps, potential clients want to know that they can trust the people they’re paying to build their apps.
When preparing your presentation, make sure to include one or two slides dedicated to member profiles. Talk about where individual members of your team have worked before, your individual skill sets and apps that each of you have worked on before. Convince your potential clients that they’ll be in good hands if they choose to work with your agency.
5. Key Features by app development pitch
An app’s features are what sets it apart from the competition. When pitching to potential clients, make sure to talk about all the cutting-edge features you plan to incorporate into their new mobile app.
While your client will probably have a general idea of the features they want included, you should also feel free to make suggestions. You’re the expert, after all.
For instance, if you think that the app’s security can be improved with the help of voice recognition, you can suggest the feature. Clients appreciate developers who take a proactive approach to app development.
Instead of shying away from potential risks (like market shifts, tech roadblocks, regulations, or competition) acknowledge them upfront. The key is showing that you’re not just aware of these challenges but that you have a solid plan to handle them.
Be open about how you’ll navigate obstacles, whether it’s through contingency plans, strategic partnerships, or alternative approaches. Investors want to back someone who can pivot when needed and keep pushing forward.
6. A List of Complementary Services
Your pitch’s primary role is to sell your app development service, but this doesn’t mean you can’t also inform your client of your other services, provided that they’re relevant.
For example, you might mention the fact that you offer graphic design as an additional service if you learn that the business you’re pitching to doesn’t employ an internal designer.
There are two primary reasons to highlight your other services during an app development pitch. First, they can act as potential revenue streams in their own right.
Second, the fact that you provide services outside of just app development can make it more likely to land a client. If possible, businesses would rather work with fewer providers who can address most of their needs, so versatility can help you stand out from your competitors.
7. Growth Strategy
While the primary job of a developer is to build their client’s dream app, it’s also important to demonstrate an understanding of the app’s intended audience.
After all, you’re not designing the product in a vacuum: the app you develop needs to address a genuine market need in order to be successful.
During your pitch, you should outline a basic post-launch growth strategy for the app. This will show potential clients that you know how to build an app that’s not just technically great, but that also connects with real-life users and has plenty of growth potential.
Make Your App’s Value Impossible to Ignore
The world of app development is full of opportunity, but it’s also extremely competitive. Simply knowing how to build a good app isn’t enough: developers should also have excellent pitching skills in order to convince businesses to work with them.
At the heart of every successful pitch is a strong value proposition—what makes your app different, better, and worth investing in. Investors want to know exactly why your app stands out, whether it’s saving users time, cutting costs, improving efficiency, or delivering an experience they can’t get anywhere else.
Be crystal clear about the problem your app solves and the impact it has. Real-world examples, case studies, and testimonials can bring your pitch to life and show investors that your idea isn’t just promising – it’s proven.
Securing funding isn’t easy, but a well-crafted pitch that highlights your app’s unique value will put you in the best position to succeed. Show investors why your app matters, and you’ll be one step closer to making it a reality. You’ve got this!
