In today’s era, public relations (PR) is not just about newspapers or television; it’s way more than that. Now, PR services are provided digitally, and they manage the brand reputation, which includes blogs, social media handles, websites and more. It helps establish connections with a wider audience, influencers, journalists, etc., so that there can be an increase in the visibility, credibility, and trust of your brand.
But at times, it can be complicated, too, as digital PR takes time and effort to show results. Results in terms of finding the right people to pitch to, sending out press releases, monitoring media coverage, etc. Best PR platforms are a way to help out with these problems. Irrespective of the scale of business you are running, be it large-scale or small-scale, it can help streamline the process, save time, and show improved results. In this article, we’ll look at the different digital PR tools/software and platforms. Here, you will get a quick overview, pricing, features and use cases for each tool. So, without any further ado, let’s get started…
What makes a Great Digital PR Tool?
Emulent
Before we look into these tools, let’s see what are the important things we should look for while we consider a digital PR platform.
A big and updated media database and list of journalists
Different features for sending pitches or press releases and tracking replies
Help with content ideation and creation for different topics
Ways to measure media coverage and campaign success through analytics
A simple and intuitive tool for usage, rather than a complex one for PR services
Integration compatibility with other tools like CRM systems and social media
Keeping these things in mind, here are the top 10 tools that stand out in 2025. Take a look at the list and choose the one that fits your requirements the best…
The top 10 Digital PR Tools and Platforms for 2025
Here are the 10 best digital PR tools and platforms for you to select from. Take a look…
1.Prowly
What It Is: Prowly is an all-in-one PR software platform that covers media relations, press releases, and tracking results. It’s loved for its huge media database and simple layout.
Key Features:
Over 1 million media contacts.
Press release editor with support for images and videos.
Analytics to see who opened your emails or clicked your links.
How to Use It: Use Prowly to find journalists, send out a polished press release, and track how well it performs. It’s great for teams who want everything in one place.
Pricing: Starts at $369/month (7-day free trial available).
2. Cision
What It Is: Cision is a heavy-hitter in media intelligence and is popular with big companies. It offers a massive media database, a press release distribution platform, and monitoring tools.
Key Features:
Access to over 1 million contacts.
Sends your news to 4,000+ outlets.
Real-time tracking of media mentions
How to Use It: Perfect for large-scale campaigns—use it to reach a wide audience and get detailed reports on your PR efforts.
Pricing: Custom pricing (contact them for a quote).
3. Muck Rack
What It Is: Muck Rack helps PR pros connect with journalists. It’s got a searchable database and tools to manage your pitches.
Key Features:
Database of 300,000+ journalists.
Tracks your pitches and reminds you to follow up.
Shows how successful your outreach is.
How to Use It: Find the right journalist for your story, pitch them, and keep tabs on your progress. Ideal for building long-term media relationships.
Pricing: Custom pricing (request a quote).
4. Ahrefs
What It Is: Ahrefs is mainly an SEO tool, but it’s a goldmine for digital PR. It helps with content ideas, backlink tracking, and more.
Key Features:
Use Content Explorer to find trending topics.
Traces backlinks from PR mentions.
Keyword research for SEO-friendly content.
How to Use It: Use it to brainstorm content that journalists will love and track links back to your site from media coverage.
Pricing: Starts at $99/month.
5. BuzzSumo
What It Is: BuzzSumo is a content research and social listening tool. It’s great for spotting trends and monitoring mentions.
How to Use It: Discover what’s hot online, create buzzworthy content, and reach out to influencers who can amplify your message.
Pricing: Starts at $99/month.
6. PR Newswire
What It Is: PR Newswire is a top choice among press release distribution platforms. It gets your news in front of journalists and outlets worldwide.
Key Features:
Sends news to 4,000+ media outlets.
Add images or videos to your releases.
Tracks how your release performs.
How to Use It: Share big announcements with a huge audience and increase your chances of getting picked up by the media.
Pricing: $199-$799 per release.
7. JustReachOut
What It Is: JustReachOut uses AI to make pitching easier. It’s built for small teams and startups with a big media database.
Key Features:
700,000+ media contacts.
AI helps write personalized pitches.
Dashboards to see your results.
How to Use It: Find journalists, let the AI craft your pitch, and track who responds—all without breaking the bank.
Pricing: $147-$497/month (7-day trial included).
8. Meltwater
What It Is: Meltwater is a media intelligence tool for monitoring mentions and managing your reputation online.
Key Features:
Tracks news and social media in real-time.
Analyses sentiment (positive or negative) about your brand.
Tools for handling PR crises fast.
How to Use It: Stay on top of what people are saying about your brand and respond quickly to any issues.
Pricing: Custom pricing (request a quote).
9. Qwoted
What It Is: Qwoted links PR pros with journalists seeking expert sources. It’s a simple way to get media coverage.
Key Features:
Daily pitch requests from journalists.
Pro users get extra support from account managers.
Free plan with limited pitches.
How to Use It: Respond to journalist requests and get your brand featured in articles—it’s like reverse pitching!
Pricing: Free (3 pitches/month); Pro plan at $149.99/month.
10. CoverageBook
What It Is: CoverageBook automates collecting and reporting media coverage. It’s a time-saver for showing off your PR wins.
Key Features:
Gathers media mentions automatically.
Creates reports with stats like reach and engagement.
Easy to share with your team or clients.
How to Use It: Compile all your media hits into a slick report to impress stakeholders or clients.
Pricing: $99-$499/month.
When to use these Tools in your Digital PR Campaigns
Shiksha
These tools can be a great help in building the PR strategy for your campaigns. Here’s how to make the most out of these Digital PR platforms. Take a look..
To find journalists and send pitches, you can use Prowly, Muck Rack, or JustReachOut.
For content creation, Tap Ahrefs and BuzzSumo can be used to grab attention and earn coverage with ideas.
You can use PR Newswire to spread your news to a wider audience.
To show off your results, use CoverageBook and to watch mentions, use Meltwater.
You can use a mix and match of these PR tools to achieve your goals for different campaigns.
What you’ll pay for using Best PR Platforms
Pricing of availing PR services depends on your budget and needs:
Free: Qwoted’s free plan (3 pitches/month) is great for testing the waters.
Mid-Range: Prowly ($369/month) and JustReachOut ($147-$497/month) offer more features.
Affordable: Ahrefs and BuzzSumo start at $99/month—perfect for small teams.
Enterprise: Cision and Meltwater provide custom plans for big organizations.
You can give these PR tools a try using their free versions before buying any of them. The best thing about these tools/software/platforms is that most of them offer free demos and trials.
Tips by the Expert for Choosing the Right Tool
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Not sure where to start? Here are some tips by experts to make the best use of these PR platforms:
Need outreach help? Go for Muck Rack or JustReachOut.
Want content ideas? Try Ahrefs or BuzzSumo.
Stick to Qwoted or Ahrefs if you are on a tight budget.
For bigger projects, consider Prowly or Cision.
Pick tools that work with your current systems (like CRM or social media platforms).
See what other PR pros say to avoid surprises.
The Bottom Line
So, there you have it: the list of 10 best digital PR tools. Hopefully, this article has been informative for you and helped compare these tools and choose the best one as per your needs. Additionally, you can also look at an expert’s guide before making a choice for the best PR platforms. By now you must have understood the importance of choosing the right PR platform. If you want to grow your brand online, then using Digital PR Platforms is a powerful way to do so. The right PR tools make it easier than ever. From Prowly’s all-in-one platform to CoverageBook’s slick reports, these 10 tools – Prowly, Cision, Muck Rack, Ahrefs, BuzzSumo, PR Newswire, JustReachOut, Meltwater, Qwoted, and CoverageBook are the best for 2025. These PR software platforms cater to different budgets, needs, and team sizes so that they fit everyone’s requirements. Choose a tool that fits your strategy, test it first, and then watch your PR efforts soar. These are powerful tools that you can use to help your brand’s story be heard by people.
Are you ready to supercharge your digital PR services? Then what are you waiting for? Contact us Today. Go and start with a free trial of one of these best PR platforms and see the results yourself.
