The number of apps in this technological era has increased tremendously. With more than 3 million apps in the Google play Store, various options in the apps are now available in the market. This is a benefit for all the users as they have got huge market for the applications from which they get to choose one of their choices, but on the other side it’s a big disadvantage for the app developers.
With so many applications on the run, it’s a challenge for the developers to improve the ranking of their app in the App Store. Despite of knowing the importance of enhancing the ranking of their app, there are many developers who do not invest much in this App Store Optimization.
Each and Every developer wants their app to gain top rankings in Google Play store, so as there are more downloads of their apps. But achieving this is not as easy as just saying it. It takes in a lot of efforts and fixing all the petite mistakes. The exact algorithm of Google is still unknown to many, but certain tricks and techniques are tried and tested which can help you raise the bar of your app in the Play store.
The major ranking factors based on which your apps are rated in the Google Play Store are:
Total number of installs and uninstalls
Backlinks to your app
Total number of Rating
App Involvement
Increase in App downloads in 30 days
The following tricks for App Store Optimization will certainly boost the presence of your app on the Google Play Store
✽Keep a track of all the important keywords
It is very important to identify the words related to your target audience. The keywords selected by you in the Google Play Store should precisely describe your application and should easily catch visitor’s attention by convincing them to download the app. All the words matching the need of the app should be well maintained and should also be used repeatedly in the description also.
✽List down all your keywords
Make a proper list of all the keywords you think are important. Make sure those keywords should be appropriate for downloading aspect as using your listed keywords, the users will be search for your app so as to download it. Avoid using the keywords which are very common and general. Ensure to use long-tail keywords. Maintain a proper record of Keyword, Traffic, ranking difficulty and notes.
✽Fill your title with the selected keywords
To get more traffic to your app, the best key is to include keywords in your app title. Brainstorm and research minutely, as the title once decided will not be changed. Keep the title unique and precise not exceeding more than 25-30 words.
✽Collect the data for each of your keyword
Once your list of keywords is ready, you need to collect the data and gather all the required metrics on which keyword is being used by the user in the play store to search for an app. The two major aspects that need to be looked upon is Search Score and Chance of the keyword. Higher the search score, more will be the traffic to your app. Metric is all about the app’s ranking in the top 10 due to particular keyword. In this case, strive hard to get closer to 100% so as to gain maximum benefits.
✽Use your keywords in the description wisely
Google always tends to pick and choose the keywords from the description you provide to them for your application. Considering this, it is always advisable that you should use all your keywords at least 4-5 times in your app description. But you need to very careful while doing so, as overloading your description with high range of keywords can lead to negative results.
App Store Optimization isn’t magic, it’s data-driven strategy. By tracking user behavior and optimizing accordingly, you can attract the right audience. Implement these ASO tactics and watch your app downloads surge! Remember, ASO is a continuous process, so keep testing and refining for lasting success.
