Your website is the digital address of your business. It is the first thing a user notices when they search for your business. This makes the website a vital entity for revenue generation and growth.
However, there are over 1.5 billion websites in the digital ecosystem. So, optimizing your website is crucial for people to discover your business. You must publish and manage well-optimized content to attract high-quality leads and conversions.
That’s where a content management system (CMS) can help.
A CMS offers several features that can enhance user experience, SEO and content delivery. From helping you optimize content to publishing and editing it according to the latest SEO trends, your CMS can do it all.
As a digital marketer or business owner, choosing a suitable CMS is crucial to making your website stand out.
In this post, we will share five facts about choosing the right CMS.
Key Facts About Choosing the Right CMS for Your Website
Here’s what you get when you choose the right CMS for your website:
Fact #1: Usability and User Experience Provide Efficient Content Management
The more user-friendly interface your CMS provides, the more you can leverage it for benefits. On the other hand, a complex CMS can make it difficult for you to do the basic operations, such as publishing, editing and optimizing the content.
For instance, if you have to compare Drupal vs. WordPress, assess their ease of use. Here, WordPress offers an intuitive editor that anyone (beginner or expert) can handle. However, that’s not the case with Drupal. It has a more complex interface. Experts with coding knowledge can manage it, but beginners might find it challenging. In short, it requires a steeper learning curve. So, a CMS with a user-friendly interface is a must-have for your website.
Fact #2: CMS’s SEO Capabilities Play a Vital Role in Improving Website’s Visibility
A well-designed website that is not optimized for SEO is worth nothing. Yes, that’s right. SEO is the most vital aspect of a website in the digital domain. It helps search engines crawl and comprehend your site’s content and present it to users when they search for a business like yours.
Therefore, the CMS you choose must have built-in SEO plugins that increase your chances of achieving top rankings in search engine results pages (SERPs).
For instance, WordPress offers 1000+ SEO plugins. These plugins can help you optimize keywords, meta tags, URLs and more.
Image Source: wordpress
Fact #3: Customization and Flexibility Can Help Create a Unique Website
The website must be customized according to your business offerings and value proposition.
For instance, if you run a SaaS business, good website design and functionality must align with it. You cannot choose a floral theme for your website. It must match your brand’s style guide (colors, fonts, logo usage, etc.).
The right CMS gives you customization options and allows you to design everything according to your brand’s identity.
Observe how Shopify allows eCommerce stores to personalize their storefronts with relevant themes and templates.
Image Source: shopify
Remember that limited customization can make your business website design generic, thereby reducing user engagement.
Fact #4: Data Security Plugins and Features Protect Your Website
Cyberattacks can steal your customers’ data, lead to financial losses and put your business reputation at risk. Unfortunately, cyber incidents are increasing and show no signs of slowing down.
In fact, recent reports reveal that 422 million records were exposed in data breaches. This is not great news, especially today when most businesses operate digitally – small, medium or large.
Here, implementing a CMS offering advanced data security features and plugins can reduce the chances of mishaps, thereby preventing your website from cyber attacks. For instance, the CMS Joomla has built-in multi-factor authentication to help businesses protect their websites. Unlike traditional methods, it offers accurate verification.
Image Source: magazine.joomla
Fact #5: Cost and Budget Considerations Impact Long-Term Sustainability
You must take cost and budget into consideration when choosing a CMS. Selecting a CMS that looks affordable can cost you more in the future in terms of maintenance. Similarly, a CMS that requires a hefty amount for the initial setup can be more cost-effective in the long run.
For instance, Wix offers low initial costs and easy setup plans. However, it can become expensive as your website grows because of higher pricing for add-ons and advanced features. On the other hand, Contentful has a high upfront cost but provides powerful content management and scalability. This can be a great option for the long term.
So, consider the total cost of ownership, including initial setup pricing, add-on expenses and website maintenance requirements.
Summing Up
The right CMS can help you gain an edge over your competitors. From simplifying content creation, management, editing and publishing to implementing SEO strategy and protecting your website from cyberattacks, your CMS can take care of all crucial aspects. The key is to research the features it provides and understand whether it can help you sustain yourself in the long term as your business scales. Leverage the information shared in this post to get started.
