Recently, Google officially announced the March 2024 core updates. Google releases its core updates every year as customary, with the aim to enhance the Search experience. The idea is to display more valuable content for the readers rather than clickbait. In addition, Google mentioned new spam policies aimed at improving the management of practices that may have a detrimental effect on Google’s search results.
So, all the content creators and website owners out there should be aware of the ways to survive their website from the latest Google March 2024 Core updates.
This post will provide creators with more detailed information about both the update and the strategies to survive core updates. Read on!
Before we begin with our strategies to survive Google 2024 Core updates, let’s take a look at the latest updates first. Here we go…
Google Core Update For March 2024
The March 2024 Google Core Update primarily focus on determining the usefulness of content. Google utilizes numerous advanced systems to ensure accurate information. Also, the tech-giant has upgraded the core ranking systems to display more useful results through innovative signals and methods. Google has also introduced a new FAQ page to clarify these changes. Google latest core updates are expected to roll out in a month.
Google’s updated spam policies
Google has also introduced three new spam policies to combat practices that may harm the quality of Google’s search results. Google’s latest spam policies address spams, such as expired domain abuse, scaled content abuse, and site reputation abuse.
Content creators are advised to familiarise themselves with Google’s spam policies and avoid any such practices. Not complying with Google’s latest spam policies can result in lower website rankings in search results, or the site may not show up in results. Here is a brief about three major spam abuses; take a look…
Expired Domain Abuse: When site owners or individuals buy expired domains and use them to manipulate search rankings by hosting low-value content, this is known as expired domain abuse. For instance, transforming a domain that was previously associated with an e-commerce site into a platform for casino-related material of subpar quality to leverage the domain’s existing reputation to achieve success in search rankings. There is no problem in obtaining the old domain for a new site that will serve people. However, utilizing an old domain for misusing it or leveraging the domain’s existing reputation to improve search ranking will not be entertained.
Scaled Content Abuse: Generating numerous pages only to manipulate search rankings rather than assist users will be considered scaled content abuse. According to the latest 2024 spam updates content that lack originality and fail to offer any value to users will be regarded as scaled content abuse, resulting in low ranking or no ranking at all. Hence, displaying content produced using AI tools or writing tools will impact the site ranking.
Site Reputation Abuse: Publishing third-party pages without proper oversight or involvement from the first-party site will be considered as site reputation abuse. According to the new core updates, any site that offers minimal value to users, including third-party pages, such as sponsored, advertising, partner, or other third-party pages, and does not focus on the main purpose of the host site or is created without much involvement from the host site will be considered as site reputation abuse. Such content will not be ranked on search engines.
Any content that violated Google’s spam policies will be blocked from search engines. Google plans to implement the new policies on May 5, 2024. Site owners have got time to make necessary preparations to avoid getting their sites blocked or receive low ranking.
Let’s now take a look at the ways to survive your website from the latest Google March 2024 core updates. Here we go…
Expert Tips on How to Survive Your Website From Google’s Latest March 2024 Core Updates
The March 2024 Google Core Update is going to have a significant impact on several websites. Content creators and site owners must carefully plan their actions to ensure their sites rank high and prevent them from being blocked. Here are some practical steps that you can follow to survive your website from March 2024 core updates; take a look…
1. Focus on Quality
First things first, the quality of your content can help you survive your website from the latest Google March 2024 core updates. Make sure to produce content that is useful, original, and valuable for your audience. Google’s goal is to decrease rudimentary and low-quality content by 40%.
2. Have user-centric approach
Another step that you can take to improve your site ranking post Google’s March 2024 core update is by producing content that connects with individuals. As a writer, you need to write content that resonate well with your audience. Instead of using deceptive strategies or stuff your content with keywords, write relevant and worthwhile content for people. This implies that your content should be produced keeping your audience in mind.
3. Keep an eye on any changes
Google’s latest core updates are definitely going to impact websites. Be aware of the latest updates. In addition, it is crucial to consistently evaluate the impact of the update on your website. Keeping a close eye on changes will help you make the required changes so that your site’s ranking can be improved.
4. Be ready
Be ready with your strategies so that you can implement them as and when you notice any fluctuation in your site’s ranking. Also, you should be ready to adapt your strategy as required.
5. Avoid using broken links
Avoid using dead, non-functioning, invalid, faulty, inoperative internal links. Make sure the internal links that you use are pertinent, operational and are meant to enhance user experience. Having broken or irrelevant links can impact your website’s credibility and search engine rankings negatively.
6. Focus on delivering value
Surviving Google updates demands constant vigilance, adaptability, and a dedication to delivering value to your audience. Focus on delivering value to your audience by consistently providing polished content to them. In addition, it is crucial to staying updated so that you can enhance the quality of your content as per the March 2024 Google core updates and the latest spam policies. In addition, staying abreast will help you deliver high-quality content to your audience.
7. Avoid AI-generated Content
Undoubtedly, the digital world is full of numerous online tools and software for content creation. However, presenting your audience with AI-generated content is a BIG NO according to the latest March 2024 Google core updates. What should you do then? Of course, focus on producing unique, error-free, pertinent, and valuable content for your readers. Use your creativity and writing skills to generate unique content. Don’t forget that people use to write prior to the introduction of AI tools for writing content. Google is emphasise providing users with unique content created by humans. According to Google’s new spam policy content generated using AI tools will be treated as Scaled Content Abuse, thereby resulting in low site ranking or site being blocked. So, make sure to steer clear of publishing automatically created content, instead, produce unique content for your audience.
8. Use technical SEO to enhance your site
Using technical SEO, such as meta tags, keywords, headings, and structured data, can help you enhance your site’s performance and receive high rankings. Yes, improving your website’s technical aspects can enhance your site’s ranking tremendously.
9. Design your content as per Google’s latest spam policy
According to Google’s latest spam policy, content under the spam category, which includes Expired Domain Abuse, Scaled Content Abuse, and Site Reputation Abuse, will be blocked by Google instantly. Here is a brief about the three major spam categories:
Expired Domain Abuse simply means buying expired domains and using them to manipulate search rankings by hosting low-value content. Website users should immediately stop following these practices.
Scaled Content Abuse is the practice of generating numerous pages to manipulate search rankings rather than assisting users with useful content. Know that content that lacks originality and fails to offer users any value will be blocked immediately. Hence, you should focus on delivering content unique and original content instead of producing it using AI tools.
Site Reputation Abuse is the act of publishing third-party pages without proper oversight or involvement from the first-party site. According to the latest core updates, any site that offers minimal value to users, including third-party pages, will be barred instantly.
So, these are the latest three spam policies that you should keep in mind when creating and publishing your content online. Keeping these in mind will help you enhance your site’s performance, increase traffic, and receive high rankings.
10. Focus on E-A-T
Establish your site as a trustworthy source by focusing on Expertise, Authoritativeness, and Trustworthiness (E-A-T).
11. Be picky when it comes to backlink profile
Avoid using spammy or low-quality backlinks. Keep a close eye on your backlink profile. Make sure to prioritize quality over quantity when it comes to backlink profiles.
12. Stay updated
Staying updated on Google’s latest core updates is crucial to improving the site’s ranking on search engines. Know that Google keeps bringing core updates in order to enhance user experience. Creating your content as per Google’s updates and keeping your audience in mind can help you tremendously when it comes to high ranks.
13. Be patient
Last but not least, be patient. If you start to notice fluctuations in your site’s rankings because of the latest Google core updates, it’s advised to stay calm and devise strategies to combat the situation. Being patient goes really long, trust that!
To Conclude…
So, these are some of the tips that you can follow to survive your website from the latest Google March 2024 core updates. Following these tips will help you stay ahead of the game and prevent your site from getting blocked or receiving low ranks on search engines. You don’t need to stress yourself; instead, follow the right strategies to stay ahead in this digital realm!
